iamdentity In-Step
Overview
In addition to the features and benefits of iamdentity identify, Iamdentity in-step includes the iamdentity data update service. Each time a consumer logs onto a website using iamdentity, the latest version of the consumer's personal information profile will be send to the vendor. This service also entitles a vendor to access an optional monthly update service.
Key Features
Real-time triangular authentication
Multi-layer identity validation
All-party identity verification
Identity Theft safe guard
Personal Information Footprint Management
Elimination of registration process
Personal Information Footprint update
online consumer data quality and data cleansing
Collaborate customer data update
Details
When it comes to fighting identity theft, protecting your profits, reputation and customers, good quality customer profiles are as important as good identity management. While iamdentity identify offers you the best mass-consumer online identity management options currently available on the market and a good foundation for customer profile management, it does not address challenges surrounding customer profile management.
With iamdentity in-step, you can take full benefit of the iamdentity central profile administration and the value of reducing a user's online personal profile footprint. To understand this better, we need to look at what a personal information profile footprint is and why it is important to limit the size of this footprint. A personal information profile is a single version of a user's personal detail that is required in order to allow the user to access online services and products. For example, if John Smith applied for a Yahoo email account, John will need to supply Yahoo with personal information and thus will create a profile which will be stored by Yahoo. If this is the first time John registers for an online service, the size of his personal information profile footprint will be one. If John now also registers at EBay, his personal information profile footprint will increase to two. The average size of individual personal information profile footprints is on a conservative estimate, equal to 7.
The problem with this is that in less than 20% of cases, would these profiles match and less than 10% of users will be able to give you a complete list of all the personal information profiles kept about them. In the event of a single element of personal data changing, there is a high risk that profiles companies keep about their customers will not be updated to reflect this information. Another symptom of this is that it is estimated that up to 70% of online customer records are duplicate records and does not reflect actual consumer numbers. You can imagine the impact this can have on planning and budgeting.
With iamdentity in-step, you can prevent personal information profile footprints of growing. Taking advantage of collaborate customer data updates, enabled by iamdentity technology, you can be assured that your customer data is up to date. How does this work then? The benefits of iamdentity in-step are made possible through the combination of different factors. The first being the fact that users only need to register with iamdentity and that authentication is channelled through the iamdentity web-service, as explained under iamdentity identify.
While iamdentity identify provide websites with the user's current personal information profile at time of first association (the first time a user access a website via iamdentity), iamdentity in-step sends the latest version of the personal information profile through with each logon. This is what collaborate customer data update means - updates of user profiles are shared by all iamdentity-linked websites. The benefit of this is that when a user frequently say use their Gas online billing service, but only purchase goods online from a online bookshop occasionally, chances are the user will update his profile while paying his monthly gas bill. If the user now purchase a book three months later, most likely not even thinking that his mobile number changed in the meantime, the bookshop will benefit from the profile update the user done three months earlier on the gas site.
Another advantage of iamdentity instep, is that you can request (optional service) a personal information profile update at regular intervals. Your request will result in the latest version of all associated profiles to be send to you, and since iamdentity have processes in place to ensure registered users review and update their personal profiles on a regular basis, you will reap the benefits.
Cost
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